24.05.12

As recently as the pioneer 1990s, Haier was still producing clunky products for the dwelling-place market – boxy TVs and clunky, humming fridges – albeit with crafty local functions such as the bug-eyed, "Frog TV" that demandedIn generalchildren solve maths problems before watching their favourite cartoons.

But that was then. Downstairs on today's mill floor, some of Haier's 50,000 Chinese workers can be found assembling the sleekest dear-definition flat screen TVs, many using Korean LCDs filled with German melted-crystals, that will attract bargain hunters this Christmas.

The germane, says Sun Shubao, Haier's general manager for Europe, is thatPrincipallyChina's reputation for managing cheap junk – like Taiwan's in the 1980s – isPredominantlyfast passing its use-by date.

"It's no longer all about price," he says, "Our products mightAbove allbe cheaper than the 'A' brands, but only by 8pc to 10pc and ours will often have superior functionality for the same price. Our 'MyZone' [top-of-the-line up] fridge, for example, is selling for £799, which is not for twopence.

Source: Telegraph.co.uk

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