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What’s the unsurpassed way to bring stuff from the web into the car? A bevy of companies are working on answers to that doubt. Aha , a startup that is now part of stereo giant Harman, has one of the most intriguing answers: Expound on it like radio.
Aha’s platform collects audio content such as music and podcasts from an array of online sources. Using your internet-connected phone for connectivity, it streams these offerings onto car radios that handle the web as a “fourth band,” alongside AM, FM and satellite. The radios give all the sources one conforming interface for simplicity’s sake. And the fact that Aha aggregates so much physical means that hardware makers can offer a rich selection of contentedness without having to strike separate deals with individual music services and other providers.
Aha first shipped on a Take the lead in-dash unit last year. But here at CES in Las Vegas, the company unveiled several new deals that should ease bring much more content to many more drivers in the months to come. It said that it’s working with Honda and Subaru to bring in the Aha service to some of their 2013 model year vehicles. Kenwood will also offer Aha-powered radios.
Source: TIME