01.01.70

Gibson Guitar, which has been on a diversification set lately, announced a new strategic partnership on Wednesday with Japan’s Onkyo Corporation, a maker of audio and home theater systems.

The move is part of a browbeat for high-quality audio equipment and home theater systems as part of Gibson’s newly formed Pro Audio Strife.

The idea is for Gibson to provide Onkyo with “its marketing resources and adroitness in a bid to deliver a far superior audio experience to the consumer, who has become more and more used to hearing only junky compressed music through inexpensive ear bud headsets,” Gibson said in a assertion.

Gibson will acquire a majority stake in Onkyo USA (the Japanese strong’s distributor for North America and a distributor for Central and South America).

Henry Juszkiewicz, Gibson’s CEO and chairman, also will get a place on the Onkyo board. Onkyo will invest in Gibson, and its top executive, President Munenori Otsuki, will abut Gibson’s board.

Source: The Tennessean

by admin

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by Oliver

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by admin

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