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How could the fourth most-valuable maker in the world have fallen so low, he asks writing in AdAge.
Everyone has an opinion on the prone to, says Ries. A headline in the New York Times eight years ago described Kodak as , "A society slow to recognise the popularity of digital cameras." Donald Trump said a few weeks ago, "Kodak didn't get into digital fixed enough."
Ries bluntly declares that The facts suggest otherwise..
"In 1976, Kodak invented the digital camera. In 1986, Kodak announced the incident of the world's first megapixel digital sensor small enough for a handheld camera, one that had 1.4 million pixels. In 1994, Kodak introduced the first digital camera under $1,000. Between 1985 and 1994, Kodak invested some $5 billion into digital dig into & development."
As a result of its massive investments, Kodak holds more than a thousand patents common to digital photography.
He says scornfully, "A company slow to reward the popularity of digital cameras? No company has poured as much time and as much coins into digital photography as Kodak.
Source: The Drum